search query: @author Mehrotra, S. / total: 5
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2.
Strategic regional marketing: two plus two equals six
Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 9-17
 1989 Mehrotra, S.
3.
Strategic Regional Marketing: Two Plus Two Equals Six
Journal of Advertising Research
1989 : DEC/1990 JAN, VOL. 29, p.9-17
 1989 Mehrotra, S.
4.
How to measure marketing productivity.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 9-15
 1984 Mehrotra, S.
5.
Reliability of forced-exposure television copytesting.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 29-32
 1983 Adams, A.
Mehrotra, S.
Van Auken, S.
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