search query: @author Milne, G. / total: 4
references: 2-4 / 4
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title | year | author | ||
2. |
R. and D. Management
1997 : JAN, VOL. 27:1, p. 37-44 |
1997 | Schoonwinkel, A. Milne, G. |
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3. |
Journal of Direct Marketing
1994 : SPRING, VOL. 8:2, p. 45-52 |
1994 | Milne, G. Gordon, M. |
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4. |
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 98-110 |
1994 | Bloom, P. Milne, G. Adler, R. |
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