search query: @author Mizerski, R. W. / total: 6
references: 2-6 / 6
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title | year | author | ||
2. |
Journal of Consumer Research
1982 : DEC, Vol. 9:3, p. 301-310 |
1982 | Mizerski, R. W. |
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3. |
A controlled field study of corrective advertising using multiple exposures and a commercial medium.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 341-348 |
1980 | Mizerski, R. W. Allison, N. K. Calvert, S. |
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4. |
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 552-558 |
1979 | Mizerski, R. W. Settle, R. B. |
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5. |
Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 123-140 |
1979 | Mizerski, R. W. Golden, L. L. Kernan, J. B. |
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6. |
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.220-228 |
1978 | Mizerski, R. W. |
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