search query: @author Nedungadi, P. / total: 6
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2.
Studying consideration in the consumer decision process: progress and challenges
International Journal of Research in Marketing
1995 : MAY, VOL. 12:1, p. 3-7
 1995 Roberts, J.
Nedungadi, P.
3.
Managerial representations of competitive advantage
Journal of Marketing
1994 : APR, VOL. 58:2, p. 31-44
 1994 Day, G.
Nedungadi, P.
4.
Does Attitude toward the End Endure? The Moderating Effects of Attention and Delay
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 26-33
 1992 Chattopadhyay, A.
Nedungadi, P.
5.
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
Journal of Consumer Research
1990 : DEC, VOL. 17:3, p. 263-276
 1990 Nedungadi, P.
6.
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
Journal of Consumer Research
1990 : DEC, VOL. 17, p.263-276
 1990 Nedungadi, P.
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