search query: @author Putsis, W. P. Jr. / total: 3
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2.
An empirical analysis of the determinants of category expenditure
Journal of Business Research
2001 : JUN, VOL. 52:3, p. 277-291
 2001 Putsis, W. P. Jr.
Dhar, R.
3.
Product proliferation: An empirical analysis of product line determinants and market outcomes
Marketing Science
1999 : VOL. 18:2, p. 137-153
 1999 Bayus, B. L.
Putsis, W. P. Jr.
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