search query: @author Rajiv, S. / total: 3
references: 2-3 / 3
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2.
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
Marketing Science
2001 : VOL. 20:4, p. 382-404
 2001 Kumar, N.
Rajiv, S.
Jeuland, A.
3.
Information technology impact on process output and quality
Management Science
1997 : DEC, VOL. 43:12, p. 1645-1659
 1997 Mukhopadhyay, T.
Rajiv, S.
Srinivasan, K.
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