search query: @author Shrum, L. J. / total: 3
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2.
Measuring the importance of positive constructs: A test of alternative rating procedures
Marketing Letters
1997 : APR, VOL. 8:2, p. 239-250
 1997 McCarthy, J. A.
Shrum, L. J.
3.
Toward an Understanding of Consumer Ambivalence
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 80-93
 1997 Otnes, C.
Lowrey, T. M.
Shrum, L. J.
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