search query: @author Villas-Boas, M. / total: 3
references: 2-3 / 3
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2.
Product line design for a distribution channel
Marketing Science
1998 : VOL. 17:2, p. 156-169
 1998 Villas-Boas, M.
3.
A theory of forward buying, merchandising, and trade deals
Marketing Science
1996 : VOL. 15:1, p. 21-37
 1996 Lal, R.
Little, J.
Villas-Boas, M.
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