search query: @freeterm UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, / total: 8
references: 2-8 / 8
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title | year | author | ||
2. |
Get closer to your customers by understanding how they make choices (Kaufverhalten; Absatzstrategie)
California Management Review
1993 : SUMMER, VOL. 35:4, p. 68-84 |
1993 | Simonson, I. |
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3. |
Harvard Business Review
1993 : NOV-DEC, VOL. 71:6, p. 145-156 |
1993 | Biddle, D. |
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4. |
Long Range Planning
1993 : AUG, VOL. 26:4, p. 16-21 |
1993 | Shibata, T. |
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5. |
Planning Review
1993 : VOL. 22:4, p. 14-18 |
1993 | Kay, M.J. |
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6. |
Planning Review
1993 : VOL. 22:4, p. 20-27, 56 |
1993 | ||
7. |
Planning Review
1993 : VOL. 22:4, p. 6-13, 55 |
1993 | Pine, B.J. |
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8. |
Columbia Journal of World Business
1992 : FALL-WINTER, VOL. 27:3/4, p. 202-208 |
1992 | Barrett, S. |
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SCIMA