search query: @indexterm MARKETING COSTS / total: 30
references: 20-29 / 30
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20.
The role of dependence balancing in safeguarding transaction -specific assets in conventional channels.
Journal of Marketing
1988 : JAN, VOL. 52:1, p. 20-35
 1988 Heide, J. B.
John, G.
21.
Tackling declining response rates
Journal of Advertising Research
1987 : DEC, 1988 JAN, VOL.27:6, p.RC 10-11
 1987 Schillmoeller, E.
22.
The marketing budgeting process : marketing management implications.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 45-59
 1987 Piercy, N. F.
23.
Marketing : the unrecognised asset!
Management Accounting (London)
1987 : MAY, VOL. 65:5, p. 38-42
 1987 Srikanthan, S.
Ward, K.
Meldrum, M.
24.
Benefits of a marketing budgeting model: Two case studies.
Sloan Management Review
1986 : FALL, VOLL. 28:1, p. 27-38
 1986 Kluyver, C. A. de
Pessemier, E. A.
25.
Cost containment in marketing.
Journal of Business Strategy
1986 : FALL, VOL. 7:2, p. 14-20
 1986 Magrath, A. J.
Hardy, K. G.
26.
Accounting principles and marketing models related to deferred marketing costs.
European Journal of Marketing
1986 : VOL. 20:1, p. 75-82
 1986 Rayburn, L. G.
27.
Salesforce entertainment activities.
Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 227-234
 1985 Finn, D. W.
Moncrief, W. C.
28.
Market profit centres : fiction or an emerging reality?
Management Accounting (London)
1984 : FEB, VOL. 62:2, p. 21-23
 1984 Yorke, D.
29.
Marketing costs: A new look.
Management Accounting (New York)
1983 : MAR, VOL. 64:9, p. 21-28
 1983 MacIntyre, D. K.
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