search query: @indexterm brand valuation / total: 57
references: 20-29 / 57
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title | year | author | ||
20. |
Journal of International Business Studies
2003 : JAN, VOL. 34:1, p. 53-65 |
2003 | Steenkamp, J.-B. EM Batra, R. Alden, D. L. |
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21. |
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1133-1141 |
2003 | Bernstein, D. |
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22. |
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1080-1094 |
2003 | Motion, J. Leitch, S. Brodie, R. J. |
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23. |
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 49-60 |
2003 | Keller, K. L. Moorthi, Y. L. R. |
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24. |
Journal of Economics & Management Strategy
2002 : SPRING, VOL. 11:1, p. 135-168 |
2002 | Morton, F. M. S. |
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25. |
Industrial Marketing Management
2001 : JUL, VOL. 30:5, p. 415-425 |
2001 | Michell, P. King, J. Reast, J. |
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26. |
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 136-144 |
2000 | Crimmins, J.C. |
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27. |
RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 658-673 |
2000 | Cabral, L. M. B. |
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28. |
Marketing Letters
2000 : AUG, VOL. 11:3, p.235-247 |
2000 | Burton, S. Andrews, J. C. Netemeyer, R. G. |
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29. |
Marketing letters
2000 : AUG, VOL. 11:3, p. 210-220 |
2000 | Simmons, C. J. Bickart, B. A. Buchanan, L. |
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