search query: @journal_id 794 / total: 218
references: 201-210 / 218
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201.
Measuring product market efficiency: a new methodology
Marketing Letters
1994 : JAN, VOL. 5:1, p. 77-89
 1994 Kalita, J.
202.
Framing and situational ethics
Marketing Letters
1994 : JAN, VOL. 5:1, p. 69-75
 1994 Kellaris, J.
Boyle, B.
Dahlstrom, R.
203.
Purchase frequency, sample selection, and price sensitivity: the heavy-user bias
Marketing Letters
1994 : JAN, VOL. 5:1, p. 57-67
 1994 Kim, B.
Rossi, P.
204.
Measures of Cognitive Effort
Marketing Letters
1994 : JAN, VOL. 5:1, p. 43-56
 1994 Cooper-Martin, E.
205.
A replication and extension of the Dickson and Sawyer price-awareness study
Marketing Letters
1994 : JAN, VOL. 5:1, p. 31-42
 1994 Boutillier, J. le
Boutillier, S. le
Neslin, S.
206.
Cross-category variation in customer satisfaction and retention
Marketing Letters
1994 : JAN, VOL. 5:1, p. 19-30
 1994 Anderson, E.
207.
Managerial judgment and forecast combination: an experimental study
Marketing Letters
1994 : JAN, VOL. 5:1, p. 5-17
 1994 Gupta, S.
208.
Does competitive clutter in television advertising "interfere: with the recall and recognition of brand names and ad claims?
Marketing Letters
1993 : APR, VOL. 4:2, p. 175-184
 1993 Kent, R.
Allen, C.
209.
Partial carryover of advertising
Marketing Letters
1993 : APR, VOL. 4:2, p. 165-173
 1993 Givon, M.
210.
Double couponing: pricing and consumer perspectives
Marketing Letters
1993 : APR, VOL. 4:2, p. 153-163
 1993 Hess, J.
Gerstner, E.
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