search query: @indexterm Brand names / total: 212
references: 21-30 / 212
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21.
How brand portfolios have changed: a study of grocery suppliers brands from 1994 to 2004
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 39-58
 2007 Laforet, S.
Saunders, J.
22.
Brand equity in the European fruit and vegetable sector: A transaction cost approach
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 31-44
 2006 Fernandez-Barcala, M.
Gonzalez-Diaz, M.
23.
Cashing in on crashes via brand placement in computer games: the effects of experience and flow on memory
International Journal of Advertising
2005 : VOL. 24:3, p. 321-343
 2005 Schneider, L. (et al.)
24.
Diamond geezers
Business Strategy Review
2005 : SPRING, VOL 16:1, p. 22-27
 2005 Prince, M.
25.
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Betriebswirtschaft
2004 : JAN/FEB, VOL. 64:1, p. 58-77
 2004 Bauer, H.H.
Mäder, R.
Valtin, A.
26.
Brand logic: A business case for communications
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 232-236
 2004 Gregory, J.R.
McNaughton, L.
27.
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
Journal of Advertising
2004 : FALL VOL. 33:3, p. 77-85
 2004 Baker, W.E.
Honea, H.
Russell, C.A.
28.
Bestimmungsfaktoren des Markentransfererfolges
Zeitschrift für Betriebswirtschaft
2003 : OCT, VOL 73:10, p. 1077-1102
 2003 Sattler, H.
Völckner, F.
29.
What becomes an icon most?
Harvard Business Review
2003 : MAR, VOL. 81:3, p. 43-49
 2003 Holt, D.B.
30.
Positioning options for achieving brand association: A psychological categorization framework
Journal of Business Research
2002 : APR, VOL. 55:4, p. 275-284
 2002 Punj, G.
Moon, J.
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