search query: @journal_id 794 / total: 218
references: 210-218 / 218
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210.
Double couponing: pricing and consumer perspectives
Marketing Letters
1993 : APR, VOL. 4:2, p. 153-163
 1993 Hess, J.
Gerstner, E.
211.
Effectiveness of some simple pricing strategies under varying expectations of competitor behavior
Marketing Letters
1993 : APR, VOL. 4:2, p. 113-126
 1993 Griffith, D.
Rust, R.
212.
Integrating the Dirichlet-Multinomial and multinomial Logit models of brand choice
Marketing Letters
1993 : APR, VOL. 4:2, p. 99-112
 1993 Fader, P.
213.
Principles involving marketing policies: an empirical assessment
Marketing Letters
1993 : JUL, VOL. 4:3, p. 253-265
 1993 Armstrong, J.
Schultz, R.
214.
The effects of memory set accessibility and relevance on the use of memory information during product choice
Marketing Letters
1993 : JUL, VOL. 4:3, p. 241-251
 1993 Gardial, S.
215.
A marginal-predictive approach to identifying household parameters
Marketing Letters
1993 : JUL, VOL. 4:3, p. 227-239
 1993 Allenby, G.
Rossi, P.
216.
Measuring the reach and frequency elasticities of advertising media
Marketing Letters
1993 : JUL, VOL. 4:3, p. 215-225
 1993 Zufryden, F.
Pedrick, J.
217.
Cross-task validity comparisons of stated preference choice models
Marketing Letters
1993 : JUL, VOL. 4:3, p. 205-213
 1993 Louviere, J.
Fox, M.
Moore, W.
218.
The impact of risk and competition on choice of innovations
Marketing Letters
1993 : JUL, VOL. 4:3, p. 191-204
 1993 Gatignon, H.
Robertson, T.
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