search query: @indexterm brand names / total: 212
references: 211-212 / 212
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211.
The effect of masculine and feminine brand names on the perceived taste of a cigarette.
Decision Sciences
1978 : 3 JUL VOL.9 p.467-471
 1978 Friedman, H. H.
Dipple, W. S.
212.
How to name a new product.
Marketing
1978 : SEP p.100-102,104
 1978 Murphy, J.
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