search query: @indexterm advertising media / total: 223
references: 214-223 / 223
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214.
Why women's magazines are winning.
Marketing
1979 : MAR, p. 31-32,34-35,37
 1979 Cooper, A.
215.
An exploration of various goal programming formulations, with application to advertising media scheduling.
Journal of the Operational Research Society
1979 : FEB, VOL. 30:2, p. 167-171
 1979 Kluyver, C. A. de
216.
ADAPT: an adaptive approach to media decisions.
Journal of the Operational Research Society
1978 : JUN, VOL. 29:6, p. 593-601
 1978 Assmus, G.
217.
Les panels d'audience du C.E.S.P. (Centre d'Etude des Supports de Publicite).
Revue Francaise du Marketing
1978 : 74 p.61-66
 1978 Mugnier, D.
218.
Les nouveaux publicitaires.
Direction: Revue Francaise de Gestion
1978 : 17 SEP-OCT p.65-76
 1978 Piquet, S.
219.
Gannett's prize catch. !Combined Communications
Fortune
1978 : 11 JUN VOL.97 p.142-146
 1978 Quirt, J.
220.
More for your money from the media.
Harvard Business Review
1978 : 5 SEP-OCT VOL.56 p.113-121
 1978 Fajen, S. R.
221.
A comment on television network price discrimination.
Journal of Business
1978 : 2 APR VOL.51 p.343-352
 1978 Peterman, J. L.
Carney, M.
222.
Why we accept cigarette ads. A survey of publishers.
Business and Society Review
1978 : 24 WIN p.60-63
 1978 Shortway, R. A.
223.
A pretest of intrusiveness of radio commercials.
Journal of Advertising Research
1978 : 1 FEB VOL.18 p.37-43
 1978 Collins, S.
Jacobson, S.
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