search query: @freeterm BRAND EQUITY / total: 26
references: 22-26 / 26
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title | year | author | ||
22. |
Journal of Business Research
2001 : APR, VOL. 52:1, p. 1-14 |
2001 | Yoo, B. Donthu, N. |
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23. |
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 101-105 |
2000 | Blackston, M. |
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24. |
International Journal of Market Research
2000 : SUMMER, VOL. 42:3, p. 319-338 |
2000 | Supphellen, M. |
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25. |
Harvard Business Review
1999 : JUL/AUG, VOL. 77:4, p. 85-95 |
1999 | Ward, S. Light, L. Goldstine, J. |
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26. |
Marketing Letters
1999 : AUG, VOL. 10:3, p. 301-318 |
1999 |
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