search query: @indexterm Direct response marketing / total: 38
references: 23-32 / 38
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title | year | author | ||
23. |
Revue Francaise de Gestion
1985 : SEP-DEC, 53-54, p. 117-126 |
1985 | Negro, Y. Orsoni, J. |
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24. |
Revue Francaise de Gestion
1985 : SEP-DEC, 53-54, p. 112-116 |
1985 | Xardel, D. |
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25. |
Management Today
1985 : NOV, p. 49-55 |
1985 | Bigg, A. |
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26. |
Journal of Marketing Research
1985 : FEB, VOL. 22:1, p. 66-73 |
1985 | Ward, J. C. Russick, B. Rudelins, W. |
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27. |
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 158-167 |
1985 | Bush, A. J. Hair, J. F. |
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28. |
Revue Francaise du Marketing
1985 : MAY-JUL, 103, p. 39-48 |
1985 | Dubois, P. L. Nicholson, P. |
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29. |
Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 94-110 |
1984 | Barbaise, G. Corre, S. Daudin, J. J. |
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30. |
Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 83-93 |
1984 | Snapp, C. |
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31. |
Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 17-22 |
1982 | Watson, J. J. |
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32. |
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 31-34 |
1981 | Lautman, M. R. Edwards, M. T. Farrell, B. |
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