search query: @indexterm brand valuation / total: 57
references: 23-32 / 57
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23.
Branding in Developing Markets
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 49-60
 2003 Keller, K. L.
Moorthi, Y. L. R.
24.
Horizontal Integration Between Brand and Generic Firms in the Pharmaceutical Industry
Journal of Economics & Management Strategy
2002 : SPRING, VOL. 11:1, p. 135-168
 2002 Morton, F. M. S.
25.
Brand values related to industrial products
Industrial Marketing Management
2001 : JUL, VOL. 30:5, p. 415-425
 2001 Michell, P.
King, J.
Reast, J.
26.
Better measurement and management of brand value
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 136-144
 2000 Crimmins, J.C.
27.
Stretching firm and brand reputation
RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 658-673
 2000 Cabral, L. M. B.
28.
Nutrition ad claims and disclosures: Interaction and mediation effects for consumer evaluations of the brand and the ad
Marketing Letters
2000 : AUG, VOL. 11:3, p.235-247
 2000 Burton, S.
Andrews, J. C.
Netemeyer, R. G.
29.
Leveraging equity across the brand portfolio
Marketing letters
2000 : AUG, VOL. 11:3, p. 210-220
 2000 Simmons, C. J.
Bickart, B. A.
Buchanan, L.
30.
The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands
Journal of Business Research
2000 : AUG, VOL. 49:2, p. 157-165
 2000 Morrin, M.
Ratneshvar, S.
31.
Linking advertising and brand value
Business Horizons
2000 : MAY-JUN, VOL. 43:3, p. 19-26
 2000 Herremans, I.
32.
Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price and other search attributes.
International Journal of Research in Marketing
2000 : MAR, VOL. 17:1, p. 55-78
 2000 Degeratu, A.M.
Rangaswamy, A.
Wu, J.
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