search query: @indexterm CONSUMER RESEARCH / total: 600
references: 237-246 / 600
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237.
A meta-analysis of Cronbach's coefficient alpha
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 381-391
 1994 Peterson, R.
238.
An exploratory study of the responses and relationships involved in the evaluation of, and in the intention to purchase new rock music
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 366-380
 1994 Lacher, K.
Mizerski, R.
239.
Country of origin as a stereotype: effects of consumer expertise and attribute strength on product evaluations
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 354-365
 1994 Maheswaran, D.
240.
How buyers evaluate product bundles: a model of anchoring and adjustment
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 342-353
 1994 Yadav, M.
241.
Adolescent influence in family decision making: a replication with extension
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 332-341
 1994 Beatty, S.
Talpade, S.
242.
Effects of hispanic ethnic identification on marital roles in the purchase decision process
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 319-331
 1994 Webster, C.
243.
Heuristics and biases in timing the replacement of durable products
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 304-318
 1994 Cripps, J.
Meyer, R.
244.
An eye-fixation analysis of choice processes for consumer nondurables
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 274-290
 1994 Russo, J.
Leclerc, F.
245.
Images in advertising: the need for a theory of visual rhetoric
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 252-273
 1994 Scott, L.
246.
The effects of antismoking and cigarette advertising on young adolescents' perceptions of peers who smoke
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 236-251
 1994 Pechmann, C.
Ratneshwar, S.
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