search query: @journal_id 1397 / total: 633
references: 25-34 / 633
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25.
Editorial: This thing called marketisation
Journal of Marketing Management
2011 : OCT, VOL. 27:11-12, p. 1081-1086
 2011
26.
Editorial
Journal of Marketing Management
2011 : JUL, VOL. 27:7-8, p. 782-784
 2011 Tadajewski, M.
Hewer, P.
27.
Special issue: Marketing in the 2010 British general election: perspectives, prospect and practice
Journal of Marketing Management
2011 : JUL, VOL. 27:7-8, p. 647-655
 2011 Baines, P.
Harris, P.
28.
What makes a marketer? Development of 'marketing professional identity' among marketing graduates during early career experiences
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 8-27
 2011 Bennett, R.
29.
When consumers cope with price-persuasion knowledge: The role of topic knowledge
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 28-40
 2011 Kachersky, L.
Kim, H-M.
30.
Forward channel integration and performance: An application of transaction cost economics and the misalignment concept
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 41-59
 2011 Brettel, M.
Engelen, A.
Müller, T.
31.
Towards a richer understanding of consumers in social marketing contexts: Revisiting the stage of change model
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 60-76
 2011 Logie-Maclver, L.
Piacentini, M. G.
32.
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 77-99
 2011 He, H.
Li, Y.
33.
The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p.100-123
 2011 Hyllegard, K.H. (et al.)
34.
Analysis of the role of complaint management in the context of relationship marketing
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 143-164
 2011 Suarez Alvarez, L.
Vazquez Casielles, R.
Diaz Martin, A.M.
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