search query: @journal_id 588 / total: 237
references: 25-34 / 237
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25.
New products: the factors that drive success
International Marketing Review
1994 : VOL. 11:1, p. 60-76
 1994 Cooper, R.
26.
Listening to the voice of the market
International Marketing Review
1994 : VOL. 11:1, p. 47-59
 1994 Johne, A.
27.
Accelerating the design-build-test cycle for effective product development
International Marketing Review
1994 : VOL. 11:1, p. 32-46
 1994 Wheelwright, S.
Clark, K.
28.
Towards the fifth-generation innovation process
International Marketing Review
1994 : VOL. 11:1, p. 7-31
 1994 Rothwell, R.
29.
A survey of countertrade practices with Eastern Europe
International Marketing Review
1993 : VOL. 10:6, p. 61-76
 1993 Kindra, G.
Stapenhurst, F.
Strizzi, N.
30.
Organizational buying behavior in the Gulf
International Marketing Review
1993 : VOL. 10:6, p. 42-60
 1993 Baker, M.
Abou-Ismail, F.
31.
Parallel importation in Taiwan: a view from a newly emerged country and a comparative analysis
International Marketing Review
1993 : VOL. 10:6, p. 30-41
 1993 Chang, R.
32.
Analysis note: the fall of innovative hot spots: Silicon Valley and Route 128
International Marketing Review
1993 : VOL. 10:6, p. 13-29
 1993 Herbig, P.
Golden, J.
33.
Country-of-origin bias: a regional labelling solution
International Marketing Review
1993 : VOL. 10:6, p. 4-12
 1993 Smith, W. Jr
34.
Marketing strategies for mature products in a rapidly developing country: a contingency approach
International Marketing Review
1993 : VOL. 10:5, p. 56-72
 1993 Lee, M.
Lee, I.
Ulgado, F.
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