search query: @indexterm MARKETING MODELS / total: 446
references: 28-37 / 446
« previous page | next page »
 titleyearauthor
28.
Image of suburban shopping malls and two-stage versus uni-equational modelling of the retail trade attraction: an empirical application.
European Journal of Marketing
1999 : VOL. 33:5-6, p. 512-530
 1999 Ruiz, F. J. M.
29.
Market segmentation by using consumer lifestyle dimensions and ethnocentrism: an empirical study.
European Journal of Marketing
1999 : VOL.33:5-6, 470-487
 1999 Kucukemiroglu, O.
30.
Success factors of line extensions of fast-moving consumer goods.
European Journal of Marketing
1999 : VOL. 33:5-6, p. 450-467
 1999 Nijssen, E. J.
31.
The impact of constructive operating lease capitalisation on key accounting ratios.
Accounting and Business Research
1998 : AUT, VOL. 28:4, p. 233-254
 1998 Beattie, V.
Edwards, K.
Goodacre, A.
32.
Konnexionistische Kaufakt- und Markenwahlmodelle.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1998 : VOL. 50:7/8, p. 596-613
 1998 Heimel, J. P.
33.
Understanding Contemporary Marketing: Development of a Classification Scheme
Journal of Marketing Management
1997 : AUG, Vol. 13:6, p. 501-522
 1997 Coviello, N. E.
Brodie, R. J.
Munro, H. J.
34.
Modellgestützte Marketing-Mix-Planung
Zeitschrift für Betriebswirtschaft
1997 : VOL. 67:11, p. 1167-1187
 1997 Decker, R.
Röhle, M.
Wagner, U.
35.
Representing heterogeneity in consumer response models
Marketing Letters
1997 : JUL, VOL. 8:3, p. 335-348
 1997
36.
Scientific Contributions to the Field from the Journal of Business-to-Business Marketing
Journal of Business Research
1997 : MAR, VOL. 38:3, p. 211-233
 1997 Lichtenthal, J. D.
Wilson, D. T.
Long, M. M.
37.
Measurement of influence structure in buying networks
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1997 : VOL. 49:9, p. 765-789
 1997 Büschken, J.
« previous page | next page »
SCIMA