search query: @indexterm advertising effectiveness / total: 556
references: 28-37 / 556
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title | year | author | ||
28. |
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 54-61 |
2009 | Heath, R. |
|
29. |
European Journal of Marketing
2008 : NOV, VOL. 42: 11/12 p. 1203-1223 |
2008 | Lawlor, M-A. Prothero, A. |
|
30. |
European Journal of Marketing
2008 : VOL. 42:1/2 p. 69-86 |
2008 | Grimes, A. |
|
31. |
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.329-338 |
2008 | Sorensen, H. |
|
32. |
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.404-417 |
2008 | Allan, D. |
|
33. |
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.392-403 |
2008 | Dahlén, M. Rosengren, S. Törn, F. |
|
34. |
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.363-374 |
2008 | Nantel, J. Sekhavat, Y. |
|
35. |
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.352-362 |
2008 | Cauberghe, V. Pelsmacker, P. de |
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36. |
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.339-351 |
2008 | Hallward, J. |
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37. |
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.320-328 |
2008 | Loughney, M. Eichholz, M. Hagger, M. |
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