search query: @author Bretschneider, S. I. / total: 4
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3.
On the relationship of adaptive filtering forecasting models to simple brown smoothing.
Management Science
1981 : AUG, VOL. 27:8, p. 965-969
 1981 Bretschneider, S. I.
Gorr, W. L.
4.
Feedback approaches to modeling structural shifts in market response.
Journal of Marketing
1980 : WINTER, VOL. 44:1, p. 71-80
 1980 Mahajan, V.
Bretschneider, S. I.
Bradford, J. W.
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