search query: @author Douglas, S.P. / total: 4
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3.
Building global brands in the 21st century
Japan and the World Economy
2000 : AUG, VOL. 12:3, p. 273-283
 2000 Craig, C.S.
Douglas, S.P.
4.
Examining generic competitive strategy types in U.S. and European markets.
Journal of International Business Studies
1989 : FALL, VOL. 20:3, p. 437-463
 1989 Douglas, S.P.
Dong Kee, R.
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