search query: @author Friedmann, R. / total: 4
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3.
Political risk and international margeting.
Columbia Journal of World Business
1988 : WINTER, VOL. 23:4, p. 63-74
 1988 Friedmann, R.
Kim, J.
4.
Psychological meaning of products : a simplification of the standardization vs. adaptation debate.
Columbia Journal of World Business
1986 : SUMMER, VOL. 21:2, p. 97-104
 1986 Friedmann, R.
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