search query: @author Gardner, M. P. / total: 4
references: 3-4 / 4
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title | year | author | ||
3. |
Business Horizons
1985 : JAN/FEB, VOL. 28:1, p. 59-63 |
1985 | Gardner, M. P. |
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4. |
Journal of Consumer Research
1983 : DEC, VOL. 10:3, p. 310-318 |
1983 | Gardner, M. P. |
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