search query: @author Gelb, B. / total: 5
references: 3-5 / 5
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3.
Research-based advertising to preserve brand equity but avoid "genericide"
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 65-72
 1996 Oakenfull, G.
Gelb, B.
4.
Selling your service business
Business Horizons
1995 : NOV-DEC, VOL. 38:6, p. 71-76
 1995 Gelb, B.
5.
If business directed the war on AIDS
Business Horizons
1990 : NOV-DEC, VOL. 33:6, p. 8-12
 1990 Gelb, B.
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