search query: @author Mitchell, L. A. / total: 4
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3.
Analysis of marketing strategies used in diverse cultures.
Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 25-32
 1981 Kaynak, E.
Mitchell, L. A.
4.
Common approaches to budgeting for advertising.
Management Decision
1979 : VOL. 17:5, p. 357-367
 1979 Mitchell, L. A.
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