search query: @author Raynor, M. E. / total: 4
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3.
Quality as a strategic weapon (Qualitätssteuerung)
Journal of Business Strategy
1992 : SEP-OCT, VOL. 13:5, p. 3-9
 1992 Raynor, M. E.
4.
The pitfalls of niche marketing
Journal of Business Strategy
1992 : APR, VOL. 13:2, p.29-32
 1992 Raynor, M. E.
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