search query: @author Rice, M. D. / total: 4
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3.
An empirical test of a proprietary television media model.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 26:4, p. 17-21
 1987 Rice, M. D.
Leckenby, J. D.
4.
An empirical test of a proprietary television media model.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 17-21
 1986 Rice, M. D.
Leckenby, J. D.
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