search query: @author Ryans, J. K. / total: 5
references: 3-5 / 5
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3.
Marketing et technologie de pointe.
Harvard-L'Expansion
1985 : SUMMER, 37, p. 71-81
 1985 Shanklin, W. L.
Ryans, J. K.
4.
Organizing for high-tech marketing.
Harvard Business Review
1984 : NOV-DEC, VOL. 62:6, p. 164-171
 1984 Shanklin, W. L.
Ryans, J. K.
5.
Techniques for measuring advertising effectiveness.
Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 19-22
 1981 Ostle, G. V.
Ryans, J. K.
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