search query: @author Schultz, D. / total: 4
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3.
Determining how brand communication works in the short and long terms
International Journal of Advertising
1998 : VOL. 17:4, p. 403-426
 1998 Schultz, D.
4.
The inevitability of integrated communications
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 139-146
 1996 Schultz, D.
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