search query: @author Stern, B. B. / total: 6
references: 3-6 / 6
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3.
Advertising comedy in electric drama: The construct, theory and taxonomy
European Journal of Marketing
1996 : VOL. 30:9, p. 37-59
 1996 Stern, B. B.
4.
Feminist literary criticism and the deconstruction of ads: A postmodern view of advertising and consumer responses.
Journal of Consumer Research
1993 : MAR, VOL. 19:4, p. 556-566
 1993 Stern, B. B.
5.
Literary criticism and consumer research : Overview and illustrative analysis.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 322-334
 1989 Stern, B. B.
6.
Medieval allegory : roots of advertising strategy for the mass market.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 84-94
 1988 Stern, B. B.
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