search query: @author Szymanski, D. M. / total: 5
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3.
An analysis of the market share profitability relationship
Journal of Marketing
1993 : jul, vol. 57:3, p. 9-18
 1993 Szymanski, D. M.
Bharadwaj, S. G.
Varadarajan, P. R.
4.
Determinants of selling effectiveness : the importance of declarative knowledge to the personal selling concept.
Journal of Marketing
1988 : JAN, VOL. 52:1, p. 64-77
 1988 Szymanski, D. M.
5.
Identifying the generics-prone consumer : a meta-analysis.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 425-431
 1987 Szymanski, D. M.
Busch, P. S.
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