search query: @indexterm CONSUMER RESEARCH / total: 600
references: 30-39 / 600
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30.
A critical review of construct indicators and measurement model misspecification in marketing and consumer research
Journal of Consumer Research
2003 : SEP, VOL. 30:2, p. 199-218
 2003 Burke Jarvis, C.
MacKenzie, S.B.
Podsakoff, P.M.
31.
Designating opponents in empirical research reports : the rhetoric of "interestigness" in consumer research
Marketing Theory
2003 : VOL 3:4, p. 477-501
 2003 Johnson, M. S.
32.
Towards a typology of consumer survey research
European Journal of Marketing
2003 : VOL 37:10, p. 1314-1331
 2003 Greig, I.
33.
Analyse von Kundenabwanderungen - Forschungsstand, Erklärungsansätze, Implikationen
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2003 : AUG, VOL. 55:5, p. 431-454
 2003 Bruhn, M.
Michalski, S.
34.
Sympathy and Empathy: Emotional Responses to Advertising Dramas
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 566-570
 2003 Escalas, J. E.
Stern, B. B.
35.
The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 383-399
 2003 Kates, S. M.
36.
Order effects in customer satisfaction modelling
Journal of Marketing Management
2003 : APR, VOL 19:3-4, P. 379-400
 2003 Auh, S.
Salisbury, L. C.
Johnson, M. D.
37.
Consumer self-control strategies: An empirical study of their structure and determinants
Journal of Consumer Policy
2003 : MAR, VOL. 26:1, p. 23-41
 2003 Karlsson, N.
38.
The sustainability of "sustainable consumption"
Journal of Macromarketing
2002 : DEC, VOL. 22:2, p. 170-181
 2002 Dolan, P.
39.
Developing a subjective measure of consumer well-being
Journal of Macromarketing
2002 : DEC, VOL. 22:2, p. 158-169
 2002 Lee, D.-J. (et al.)
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