search query: @indexterm brand valuation / total: 57
references: 30-39 / 57
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title | year | author | ||
30. |
Journal of Business Research
2000 : AUG, VOL. 49:2, p. 157-165 |
2000 | Morrin, M. Ratneshvar, S. |
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31. |
Business Horizons
2000 : MAY-JUN, VOL. 43:3, p. 19-26 |
2000 | Herremans, I. |
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32. |
International Journal of Research in Marketing
2000 : MAR, VOL. 17:1, p. 55-78 |
2000 | Degeratu, A.M. Rangaswamy, A. Wu, J. |
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33. |
Journal of the Academy of Marketing Science
1998 : FALL, VOL. 26:4, p. 260-273 |
1998 | Kerin, R. Sethuraman, R. |
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34. |
Harvard-Deusto Marketing & Ventas
1998 : NOV-DEC, 29, p. 24-28 |
1998 | Davis, S.M. Smith, J. |
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35. |
Alta Direccion
1998 : JAN-FEB, 197, p. 95-104 |
1998 | Alvarez del Blanco, R. M. |
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36. |
Zeitschrift für Betriebswirtschaft
1998 : VOL. 68:5, p. 475-495 |
1998 | Sattler, H. |
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37. |
Marketing & Menedzsment
1998 : VOL. 32:2, p. 51-58 |
1998 | Kollár, V. |
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38. |
Markenartikel
1998 : VOL. 60:2, p. 12-14, 16 |
1998 | ||
39. |
Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 , p. 40-45 |
1998 | Alvarez del Blanco, R.M. |
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