search query: @indexterm Business-to-business / total: 118
references: 31-40 / 118
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31.
Trust determinants and outcomes in global B2B services
European Journal of Marketing
2007 : VOL. 41:9/10 p. 1096-1116
 2007 Doney, P.M.
Barry, J.M.
Abratt, R.
32.
Trust and reliance in business relationships
European Journal of Marketing
2007 : VOL. 41:9/10 p. 1016-1032
 2007 Mouzas, S.
Henneberg, S.
Naude, P.
33.
Using the repertory grid to access the underlying realities in key account relationships
International Journal of Market Research
2007 : VOL. 49:5, p. 595-612
 2007 Rogers, B.
Ryals, L.
34.
Winning hearts and minds: business-to-business branding and the role of the salesperson
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 123-136
 2007 Lynch, J.
Chernatony, L. de
35.
Marketing action in network
European Journal of Marketing
2006 : VOL. 40:11-12, p. 1271-1291
 2006 Mouzas, S.
36.
Interactive IMC: The relational-transactional continuum and the synergistic use of customer data
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 146-159
 2006 Peltier, J. (et al.)
37.
The impact of dependence on the assessment of customer lifetime value in buyer-seller relationships
Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 89-109
 2006 Roemer, E.
38.
The underlying vulnerabilities in key account management strategies
European Management Journal
2006 : APR-JUN, VOL 24:2-3, p. 151-162
 2006 Piercy, N
Nikala, L.
39.
Rethinking relationship management: exploring the dimension of trust
Journal of communication management
2006 : VOL. 10:2, p. 138-155
 2006 Welch, M.
40.
"Hidden" opportunities and benefits in using web-based business-to-business surveys
International Journal of Market Research
2005 : VOL. 47:6, p. 641-666
 2005 Grant, D.B.
Teller, C.
Teller, W.
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