search query: @indexterm Response rate / total: 99
references: 32-41 / 99
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32.
Does a single response category in a scale completely capture a response?
Psychology and Marketing
1996 : AUG, VOL. 13:5, p. 457-480
 1996 Wiswanathan, M.
33.
Using information overload or decreasing marginal responsiveness to determine "how many catalogs are too many?": it really makes a difference - reply to Ganzach and Or
Journal of Direct Marketing
1996 : SPRING, VOL. 10:2, p. 10-12
 1996 Feinberg, R.
Eastlick, M.
Trappey, C.
34.
Culture, gender, and response bias: an analysis of responses to the self-description questionnaire
Journal of Cross-Cultural Psychology
1995 : SEP, VOL. 26:5, p. 490-504
 1995 Watkins, D.
Cheung, S.
35.
Oil spill response in freshwater: assessment of the impact of cleanup as a management tool
Journal of Environmental Management
1995 : AUG, VOL. 44:4, p. 297-308
 1995 Vandermeulen, J.
Ross, C.
36.
Reading the newspaper: strategies and politics of reader response
Journal of Communication
1995 : SUMMER, VOL. 45:3, p. 66-93
 1995 Nord, D.
37.
Mail order catalog design and consumer response behavior: experimentation and analysis
Journal of Direct Marketing
1995 : SUMMER, VOL. 9:3, p. 8-20
 1995 Seaver, B.
Simpson, E.
38.
A comparison of the effectiveness of mail and facsimile as survey media on response rate, speed and quality
Journal of the Market Research Society
1994 : OCT, VOL. 36:4, p. 349-355
 1994 Tse, A.
Au, A. et al
39.
The impact of topic interest on mail survey response behaviour
Journal of the Market Research Society
1994 : OCT, VOL. 36:4, p. 327-338
 1994 Martin, C.
40.
What price responce?
Journal of the Market Research Society
1994 : JUL, VOL. 36:3, p. 227-244
 1994 Brown, M.
41.
Point of view: the key is to understand consumer response
Journal of Advertising Research
1993 : SEP-OCT, VOL. 33:5, p. 63-69
 1993 McDonald, C.
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