search query: @journal_id 128 / total: 433
references: 32-41 / 433
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32.
Cluster-based market segmentation: Some further comparisons of alternative approaches
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 155-163
 1998 Schaffer, C. M.
Green, P. E.
33.
A flexible model for consumer choice in package goods markets
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 141-153
 1998 Baltas, G.
Doyle, P.
34.
Broken down by age and sex - exploring the ways we approach the elderly consumer
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 73-91
 1998 Long, N.
35.
Grocery retailing and the loyalty card
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 55-64
 1998 Passingham, J.
36.
Supporting the category management challenges: how research can contribute
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 33-54
 1998 Johnson, M.
Pinnington, D.
37.
Understanding need. States and their role in developing successful marketing strategies
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 25-32
 1998 Leith, A.
Riley, N.
38.
Development of petrol retailing in the UK
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 13-24
 1998 Shingleton, J.
39.
The best shopping trip? How Tesco keeps the customer satisfied
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 5-12
 1998 Mason, T.
40.
Horses for courses: stewarding brands across borders in times of rapid change
Journal of the Market Research Society
1997 : OCT, VOL. 39:4, p. 589-602
 1997 Caller, L.
Byfield, S.
41.
Probabilistic segmentation modelling
Journal of the Market Research Society
1997 : OCT, VOL. 39:4, p. 571-588
 1997 Riquires, C.
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