search query: @indexterm MARKETING STRATEGY / total: 884
references: 33-42 / 884
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33.
The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
European Journal of Marketing
2010 : VOL. 44:1/2, p. 162-179
 2010 White, D. W.
34.
Dynamics of export market entry and exit
Scandinavian Journal of Economics
2010 : VOL. 112:1, p. 101-126
 2010 Ilmakunnas, P.
Nurmi, S.
35.
Customer orientation or competitor orientation - Which marketing strategy has a higher payoff for hotel brands?
Cornell hospitality quarterly: hospitality leadership through learning
2009 : FEB, VOL. 50:1 p. 19-28
 2009 Dev, C. (et al.)
36.
Linking marketing capabilities with profit growth
International Journal of Research in Marketing
2009 : DEC, VOL 26:4, p. 284-293
 2009 Morgan, N. A.
Slotegraaf, R. J.
Vorhies, D. W.
37.
Brand positivity and competitive effects on the evaluation of brand extensions
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 228-237
 2009 Kapoor, H.
Heslop, L. A.
38.
Consumer response to and choice of customized versus standardized systems
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 216-227
 2009 Bharadwaj, N.
Naylor, R. W.
Hofstede, F. ter
39.
Proposing perceptions-based unique marketing strategies for gamblers
Journal of Travel & Tourism Marketing
2009 : VOL 26:4, p. 364-382
 2009 Chhabra, D.
Andereck, K.
40.
Prospects for Latin America and Caribbean region in the global market for international tourism: a projection to the year 2020
Journal of Travel & Tourism Marketing
2009 : VOL 26:1, p. 42-59
 2009 Oyewole, P.
41.
Barriers of repeat patronage: the impact of spectator constraints
European Journal of Marketing
2009 : VOL. 43:1-2, p. 169-187
 2009 Pritchard, M. P.
Funk, D. C.
Alexandris, K.
42.
Custom-built
Business Strategy Review
2009 : SUMMER, VOL. 20:2, p. 80-83
 2009 Salvador, F.
Brown, T.
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