search query: @indexterm market research / total: 2057
references: 331-340 / 2057
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331.
Evaluating the potential of interactive media through a new lens: Search versus experience goods
Journal of Business Research
1998 : MAR, VOL. 41:3, p. 195-203
 1998 Klein, L. R.
332.
The Internet as a micro marketing tool: Targeting consumers through preferences revealed in music newsgroup usage
Journal of Business Research
1998 : MAR, VOL. 41:3, p. 179-186
 1998 Sivadas, E.
Grewel, R.
Kellaris, J.
333.
Was ist dem Kunden wichtig?
Absatzwirtschaft
1998 : JUN, p. 102-105
 1998 Zacharias, R.
334.
Messlatte Kundenerfolg: Simultanes Marketing.
Absatzwirtschaft
1998 : JUN, p. 64, 66-67
 1998 Reichert, G.
335.
Werbung wird teurer.
Absatzwirtschaft
1998 : JUN, p. 26-28
 1998 Galkina, L.
Tröndle, D.
336.
Resolving the puzzling intertemporal relation between the market risk premium and conditional market variance: a two-factor approach.
Journal of Finance
1998 : APR, VOL. 53:2, p. 575-603
 1998 Scruggs, J. T.
337.
A longitudinal study of the stability of consumer expectations of services
Journal of Business Research
1998 : MAY, VOL. 42:1, p. 63-73
 1998 Clow, K. E.
Kurtz, D. L.
Ozment, J.
338.
Effects of using a nonverbal (musical) cue on recall and playback of television advertising: Implications for advertising tracking
Journal of Business Research
1998 : MAY, VOL. 42:1, p. 39-51
 1998 Stewart, D. W.
Punj, G. N.
339.
Sources of generalized versus issue-specific dis/satisfaction in service channels of distribution: A review and comparative investigation
Journal of Business Research
1998 : MAY, VOL. 42:1, p. 7-23
 1998 Dant, R. P.
Lumpkin, J. R.
Rawwas, M. Y. A.
340.
Benchmarking New Product Performance: Results of the Best Practices Study
European Management Journal
1998 : VOL. 16:1, p. 1-17
 1998 Cooper, R.
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