search query: @freeterm E-commerce / total: 349
references: 348-349 / 349
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348.
To sell or not to sell on the World Wide Web
Fortune
1997 : JUN, VOL. 135:11, p. 71-72
 1997 Cronin, M. J.
349.
The world wide web as an advertising medium: toward an understanding of conversion efficiency
Journal of Advertising Research
1996 : JAN-FEB, VOL. 36:1, p. 43-54
 1996 Berthon, P.
Pitt, L.
Watson, R.
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