search query: @indexterm Brand names / total: 212
references: 35-44 / 212
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35.
Recall and recognition of brand names: a comparison of word and nonword name types
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 621-639
 2002 Lerman, D.
Garbarino, E.
36.
The evolution of generic brands in industrial markets: the challenges to owners of brand equity
Industrial Marketing Management
2002 : AUG, VOL. 31:5, p. 385-392
 2002 Low, J.
Blois, K.
37.
Horizontal Integration Between Brand and Generic Firms in the Pharmaceutical Industry
Journal of Economics & Management Strategy
2002 : SPRING, VOL. 11:1, p. 135-168
 2002 Morton, F. M. S.
38.
Institutionalizing identity: symbolic isomorphism and organizational names
Academy of Management Journal
2002 : FEB, VOL. 45:1, p. 267-280
 2002 Glynn, M. A.
Abzug, R.
39.
Bernard Arnault of LVMN: The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Harvard Business Review
2001 : OCT, VOL. 79:9, p. 116-124
 2001 Wetlaufer, S.
40.
Marketing law: domain name piracy and trademark infringement
Marketing Management
2000 : FALL, VOL. 9:3, p. 58-61
 2000 Butera, C.M.
41.
Better measurement and management of brand value
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 136-144
 2000 Crimmins, J.C.
42.
The effects of extensions on the family brand name: an accessibility-diagnosticity perspective
Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 371-381
 2000 Ahluwalia, R.
Gürhan-Canli, Z.
43.
Stretching firm and brand reputation
RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 658-673
 2000 Cabral, L. M. B.
44.
The effects of brand name similarity on brand source confusion: implications for trademark infringement
Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 250-264
 2000 Howard, D.J.
Kerin, R.A.
Gengler, C.
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