search query: @indexterm customer relationship management (crm) / total: 105
references: 36-45 / 105
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36.
The underlying vulnerabilities in key account management strategies
European Management Journal
2006 : APR-JUN, VOL 24:2-3, p. 151-162
 2006 Piercy, N
Nikala, L.
37.
The role of CRM in e-business: an application model for the pharmaceutical industry
Journal of international marketing and marketing research
2006 : FEB, VOL. 31:1, p. 31-43
 2006 Sanayei, A.
Shad, A. A.
38.
The business benefits of customer management
Admap
2006 : FEB, VOL. 41:2 (469), p. 42-45
 2006 Stone, M.
Woodcock, N.
39.
Managing information diffusion in Internet marketing
European Journal of Marketing
2005 : VOL. 39:7/8, p. 926-946
 2005 Wong, Y. H.
Chan, R.Y.K.
Leung, T.K.P.
40.
CRM shifts the paradigm
Journal of Strategic Marketing
2005 : DEC, VOL. 13:4, p. 275-291
 2005 Subhash, C.J.
41.
The role of knowledge management in CRM
Journal of international marketing and marketing research
2005 : OCT, VOL. 30:3, p. 111-120
 2005 Sanayei, A.
42.
CRM: conceptualization and scale development
European Journal of Marketing
2005 : VOL. 39:11-12, p. 1264-1290
 2005 Sin, L.Y.M.
Tse, A.C.B.
Yim, F.H.K.
43.
How do organisational members perceive CRM? Evidence from a U.K. service firm
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 363-392
 2005 Plakoyiannaki, E.
44.
Integration of customer relationship management: status quo and implications for research and practice
Journal of Strategic Marketing
2005 : SEP, VOL 13:3, p. 175-198
 2005 Meyer, M.
Kolbe, L.
45.
Attractive models
Admap
2005 : VOL. 40:6, p. 32-34
 2005 Greenyer, A.
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