search query: @journal_id 128 / total: 433
references: 36-45 / 433
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36.
Supporting the category management challenges: how research can contribute
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 33-54
 1998 Johnson, M.
Pinnington, D.
37.
Understanding need. States and their role in developing successful marketing strategies
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 25-32
 1998 Leith, A.
Riley, N.
38.
Development of petrol retailing in the UK
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 13-24
 1998 Shingleton, J.
39.
The best shopping trip? How Tesco keeps the customer satisfied
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 5-12
 1998 Mason, T.
40.
Horses for courses: stewarding brands across borders in times of rapid change
Journal of the Market Research Society
1997 : OCT, VOL. 39:4, p. 589-602
 1997 Caller, L.
Byfield, S.
41.
Probabilistic segmentation modelling
Journal of the Market Research Society
1997 : OCT, VOL. 39:4, p. 571-588
 1997 Riquires, C.
42.
Estimating the worth of product characteristics
Journal of the Market Research Society
1997 : OCT, VOL. 39:4, p. 559-570
 1997 Ioannidis, C.
Silver, M.
43.
An approach to fusing market research with database marketing
Journal of the Market Research Society
1997 : OCT, VOL. 39:4, p. 545-558
 1997 Leventhal, B.
44.
The West Ham syndrome
Journal of the Market Research Society
1997 : JUL, VOL. 39:3, p. 509-517
 1997 Parker, K.
Stuart, T.
45.
Solpadol - a successful case of brand positioning
Journal of the Market Research Society
1997 : JUL, VOL. 39:3, P. 463-480
 1997
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