search query: @indexterm mass communication / total: 107
references: 37-46 / 107
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37.
Effects of print comparative political advertising on political decision-making and participation.
Journal of Communication
1998 : AUT, VOL. 48:4, p. 24-36
 1998 Pinkleton, B. E.
38.
Internet markiert den Beginn der neuen Mediengesellschaft.
IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:9, p. 22-24
 1996 Schmid, B.
39.
Audiovisual y multimedia: politicas para un nuevo entorno.
Direccion y Progreso
1995 : SEP-OCT,143, p.81-83
 1995 Anguel Rodriguez, M.
40.
>>Fraktal ist fatal<<. *YOUNG & RUBICAM
Absatzwirtschaft
1995 : APR, p. 15-17
 1995 Krauss, I.
Hanser, P.
41.
La globalizacion de la informacion financiera.
Direccion y Progreso
1994 : NOV-DEC, 138, p. 74-77
 1994 Boixados Ruiz de Aguilar, A.
42.
>>Verkaufen, mehr und mehr<<: Nachlese zum Marketing-Scoop des Jahres.
Absatzwirtschaft
1994 : JUN, p. 18-20
 1994 Stippel, P.
43.
Communication research in the design of communication interfaces and systems
Journal of Communication
1993 : VOL. 43:4, p. 59-68
 1993 Biocca, F.
44.
Active audience theory: pendulums and pitfalls
Journal of Communication
1993 : VOL. 43:4, p. 13-19
 1993 Morley, D.
45.
The rise and fall of audience research: an old story with a new ending
Journal of Communication
1993 : VOL. 43:4, p. 5-12
 1993 Livingstone, S. M.
46.
Saber aplicar las tecnicas de comunicacion: imprescindible para tener exito en el Mercado Unico Europeo.
Alta Direccion
1993 : MAR-APR, 168, p. 95-102
 1993 Baiget, J. M.
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