search query: @journal_id 1474 / total: 134
references: 37-46 / 134
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37.
Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe: A Comparison of Bulgaria, Romania, and Ukraine
Journal of Euromarketing
2001 : VOL. 11:1, p. 7-36
 2001 Marinov, M. A.
38.
German market mavens' decision making styles
Journal of Euromarketing
2001 : VOL. 10:4, p. 83-108
 2001 Walsh, G.
Mitchell, V-W.
39.
Customer satisfaction and market share: what is the missing link?
Journal of Euromarketing
2001 : VOL. 10:4, p. 61-81
 2001 Gounaris, S.P. (et al.)
40.
Context effects in evaluation of chocolate quality through the experimental design - cross-cultural study
Journal of Euromarketing
2001 : VOL. 10:4, p. 33-59
 2001 Januszewska, R.
Viaene, J.
41.
Moving industry boundaries: the multimedia industry in England and Romania
Journal of Euromarketing
2001 : VOL. 10:4, p. 5-32
 2001 Ariton, D. (et al.)
42.
International Strategic Alliances: The Impact of Behavioral Characteristics on Success
Journal of Euromarketing
2001 : VOL. 10:1, p. 71-98
 2001 Kauser, S.
Shaw, V.
43.
Knowledge Transfer and Resource Sharing as Value Creation Mechanisms in Inbound Continental European Acquisitions
Journal of Euromarketing
2001 : VOL. 10:1, p. 99-114
 2001 Schoenber, R.
44.
American Software Firms in Europe: Acquire, Invest or Partner?
Journal of Euromarketing
2001 : VOL. 10:1, p. 49-70
 2001 McNaughton, R.
45.
Foreign Direct Investment in Transition Economies: The Case of Coca-Cola in Russia
Journal of Euromarketing
2001 : VOL. 10:1, p. 27-48
 2001 Morgan, R. E.
Thorpe, E. R.
46.
Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors
Journal of Euromarketing
2001 : VOL. 10:1, p. 5-26
 2001 Alinor, T.
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