search query: @indexterm SEGMENTATION / total: 227
references: 38-47 / 227
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38.
Ethical ideologies and older consumer perceptions of unethical sales tactics
Journal of Business Ethics
2007 : JAN II, VOL. 70:2, p. 191-207
 2007 Ramsey, R.P.
39.
Using service quality expectations as a criterion to segement international tourists in the hospitality industry: an outlook of hotels of Mauritius
Journal of Travel & Tourism Marketing
2006 : VOL. 21:2/3, p.1-18
 2006 Juwaheer, T. D.
40.
Geotourism: a new form if tourism utilising natural landscapes and based in imagination and emotion
Tourism review
2006 : VOL. 61:3, p. 20-25
 2006 Pralong, J-P.
41.
Methodological and strategy development implications of decision segmentation
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 445-461
 2006 Reynolds, T.J.
42.
Segmenting food markets: the role of ethnocetrism and lifestyle in understanding purchasing decisions
International Journal of Market Research
2006 : VOL. 49:1, p.71-94
 2006 Kavak, B.
Gumusluoglu, L.
43.
Predictive segmentation in action: Using CHAID to segment loyalty card holders
International Journal of Market Research
2006 : VOL. 48:4, p.459-479
 2006 Galguera, L.
Luna, D.
Paz Mendez, M.
44.
The universality of values: Implications for global advertising strategy
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 301-314
 2006 Chow, S.
Amir, S.
45.
Consumer archetypes: A new approach to developing consumer understanding frameworks
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 289-300
 2006 Morris, L.
Schmolze, R.
46.
Interactive IMC: The relational-transactional continuum and the synergistic use of customer data
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 146-159
 2006 Peltier, J. (et al.)
47.
Satisfaction: a segmentation criterion for "short-term" visitors of mountainous destinations
Journal of Travel & Tourism Marketing
2006 : VOL. 20:1, p. 61-73
 2006 Tsiotsou, R.
Vasioti, E.
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